We’re Aging Advisors NC
where aging well is a priority


Aging Advisors NC
where aging well is a priority

Shaping the Future of Elder Care with You in Mind

Aging advisors nc

Founded by Liisa Ogburn, Aging Advisors NC emerged from a deep-seated desire to help individuals have more control over how they age. Drawing on years of professional elder care experience, as well as personal experience caring for elderly family members which she wrote about for the New York Times, Liisa has shaped a company dedicated to providing the accurate, unbiased information at critical (and often emotional) decision points.

We operate free from referral fees, focusing solely on delivering what’s best for you and your family. This commitment to unbiased advice has built a legacy of trust with our clients, who depend on us for solutions that genuinely meet their needs.

Meet Owner &
Elder Consultant

Liisa Ogburn

Raised in North Carolina with deep roots in Finland, Liisa has a unique appreciation for diverse approaches to aging, shaped by having lived in Finland, Estonia, Germany, England, Japan, and Costa Rica.

She came to elder care through the doorway of personal experience. While teaching at Duke University and caring for her father-in-law and three young children, Liisa started sharing her family’s journey in The New York Times. She has written over 300 posts on issues related to aging for WRAL’s Aging Well.

A teacher at heart, Liisa thrives on empowering others with knowledge. She offers her expertise in presentations—to churches, organizations, and professional firms—and writes extensively, reaching audiences far and wide.

what to expect

Aging Advisors works on an hourly consulting or fixed fee package basis. During a consultation, clients can bring any number of questions to the table, however these do not cover placement recommendations. Depending on the circumstances, needs and location, meetings may take place on Zoom or in your home, hospital room, rehab or other location. For placement packages, we follow the following process:

Hover over the steps to learn more.

Click on the steps to learn more.

conduct Needs

Assess health care needs, desired timeframe for move, financial resources, social and amenity preferences, as well as location of local adult children or involved family members or friends.

search for

Using a proprietary database developed over years.

Option List

Narrow the list of facilities based on financial resources, preferences, and clients’ experiences through end of life.

Speak to Administrative
& Medical Staff

Identify timeframe, precise costs and confirm ability of staff to meet particular care needs.

Provide comparison
of 3 options

Provide an apples-to-apples comparison of three options that best meet all the needs in terms of cost, quality, location, care ratio, medical criteria, and other criteria tailored to the specific needs of the family.

Provide guidance
from start to finish

Provide guidance & resources tailored to the family’s needs (Senior Move Managers, medical documents, long term care policy guidance, legal resources, etc.)

answering what you ask most

Frequently Asked Questions

Aging Advisors NC charges an hourly consultation fee or a set fee for community placement. This saves you time, emotional energy and often significant money, particularly over time. It also enables you to be an informed buyer at a moment when you are most vulnerable.

Unlike the placement national chains which are often paid one month’s rent by retirement communities, Aging Advisors NC is paid by you, the client. This allows us to give you unbiased recommendations. Because of heavy demand, quality places often do not work with placement agencies charging the referral fee.

Aging Advisors NC takes no referral fees as a matter of principle. This means we are not incentivized to recommend any resources, but those known to be top-notch.

Yes. Liisa will be your elder consultant. She takes a hands on approach to the business of elder care and brings her knowledge and experience helping over 500 families to your specific needs.

Aging Advisors NC has developed a customized database over time with hundreds of options in the wider Triangle area that enables searching based on location of local family members, types of care, quality ratings, pricing, and other factors important to families. After developing a list, we call the communities to get current availability, ensure we have the latest pricing, and speak with the medical admissions team to ensure the desired care needs can be met.

Aging Advisors NC provides an apples-to-apples comparison of three options that best meet all the needs in terms of cost, quality, location, care ratio, medical criteria, and other criteria tailored to the specific needs of the family.

It depends on the care needs, availability and how quickly the family can gather required medical documents and have a TB test placed and read. In the very fastest cases, 5-7 days. However, it can be two weeks or more, depending on multiple factors, particularly for complicated medical needs.